Projects

What do you want your copy to do? Sell on the spot? Identify leads? Generate web and store traffic? Pat's copy generates action, results and profits, while beating controls, launching new products, and cementing customer loyalty. Contact Pat to discuss your specific project.

Online Projects | Offline Projects

Online Projects

Significantly increased search hits for an existing website thanks to SEO copywriting.
Blog twice-monthly for insurance client to improve search engine visibility for website.
B-to-B email with 29% open rate generated 6,933 new customers.
Email renewal for magazine subscriptions consistently outperformed direct mail control by 4 to 1.
Email invitation drove consumers to in-store toy event; results surpassing projections.
Concept/copy for integrated 3-dimensional direct mail/email campaign motivated difficult-to-reach bank executives to visit customized website.
Test email significantly outperformed control, generating traffic and sign-ups at national real estate website.
Banner ads drove online registrations for package goods website.
All-new website content for network of plumbing contractors provided a more professional online presence.
Revised intranet website to increase click-throughs for national real estate company.
Created segmented landing page copy to provide a lift in leads generated from life insurance space ad.
Email invitation drove record-breaking registrations to publishing event.
Developed creative strategy and multi-channel copy for lead reactivation, significantly beating control.

Offline Projects

Creative strategy/copy for consumer sell-by-mail solo; significantly outperformed control, lowered cost for new customer acquisition.
Direct response creative critique with recommendations for applying best practices to increase response for ad agency's client.
Rebranded copy and created new copy voice for 88-year old consumer catalog.
Lead generation space ad for manufacturer; beat control by 243%.
Launch of new gourmet food catalog.
Creative strategy/copy for series of 12 letters increasing customer loyalty in highly competitive service industry.
Magazine subscription test solo; beat 6 other test packages to become new control.
Creative strategy/copy for consumer solo; beat less-expensive self-mailer resulting in more cost-effective new customer acquisition.
Copy coaching/in-house training for catalog company staff; asked back twice to provide advanced training.
Concept/copy for customer newsletter; increased average order by 23%, significantly improved customer retention.
Concept/copy for direct-sale consumer space ad, continues to run after 14 years generating better-than-break-even cost for new customer acquisition.
Insurance solo mailing beat 20-year control by 15% to become new control.
Direct mail solo to parents of college freshmen increased sales within key market by 61%.